The pre-Christmas period is traditionally the most demanding time for e-shops and large warehouses. The number of orders is growing, customers expect express delivery and there is record pressure on logistics. What was enough a few years ago is often not enough today – and companies are therefore looking for fast, flexible and reliable packaging solutions.
We bring you an overview of the biggest trends in Christmas packaging for the 2025 season and show you how you can easily implement them thanks to services and technology from W rent.
1. Extreme pressure on packaging speed and the transition to automation
The Christmas season is accelerating every year. Businesses that still wrap mostly by hand are facing:
- low packaging speed
- errors caused by rework
- overloading of workers
- unstable package quality
Therefore, the most prominent trend this year is the transition to semi-automatic and automatic machines, which immediately increase performance.
W rent is experiencing the greatest demand for:
- strapping machines for quick package closing
- stretch wrapping machines for strong and reliable pallet packaging
- automatic packaging solutions that significantly reduce shipment preparation time
The result?
- Faster shipping
- Stabilná kvalita
- No delays at peak times
2. Emphasis on reliability and durability of shipments in congested environments
In December, parcels go through a real endurance test – carriers are overwhelmed, handling pressure is enormous, and damaged shipments are among the most common customer complaints.
Companies therefore invest in:
- solid strapping
- quality wrapping
- uniform packaging methodology
- minimization of manual labor
The W rent technology is designed to ensure that every package has the same level of security, regardless of who is packing it or what time of day it is during peak hours.
3. Ecological packaging and optimization of material consumption
Eco-friendly packaging is no longer just a trend – customers expect it.
In 2025, we see the following changes in particular:
- less foil and plastic used
- optimized material dosing
- switching to recyclable packaging
- lower carbon footprint thanks to efficient technology
Automatic machines from W rent can reduce stretch film consumption by up to 30–50% because they wrap the pallet precisely and evenly – without unnecessary waste.
This means:
- more environmentally friendly packaging
- lower costs
- less logistics waste
4. The “Rent Instead of Buying” Trend: The Most Efficient Way to Handle the Season
The most significant change in recent years?
Renting has become the norm because:
- minimizes costs
- umožňuje rýchlo navýšiť kapacity
- eliminates service and maintenance worries
- zabezpečí výkon len vtedy, keď ho potrebujete
W rent is a Slovak specialist in seasonal and long-term rental of packaging and strapping machines.
Companies especially appreciate:
- fast delivery of equipment
- training of workers
- simple solution without investments
- spoľahlivý servis počas celej sezóny
5. Smart packaging: Data, automation and minimal error rate
Manual labor is slow, imprecise, and expensive – especially in December. Modern packaging technologies solve exactly these problems.
The latest trend is solutions that offer:
- stable performance at high volume
- repeatable results
- easy setup for seasonal workers
- digital consumption and performance monitoring
W rent technology is designed to be:
- easy to use
- effective even in overloaded warehouses
- reliable in all-day operation
Christmas packaging is about speed, reliability and flexibility – W rent will provide it all for you
If an e-shop or logistics center wants to manage the Christmas season without stress, delays, and complaints, it needs:
- ast packaging,
- reliable technology
- economical use of material
- flexible capacity during peak hours
And that’s why companies turn to W rent.
From strapping machines to wrapping equipment to complete packaging solutions – you can rent everything for short and long term, saving you time, people and costs.
