Switching to eco-friendly strapping in a cosmetics company
Natural cosmetics manufacturer | Replacing traditional plastic straps with paper ones
Transition to eco-friendly taping in a cosmetics company
An innovative brand with an emphasis on eco-friendly packaging and sustainability, sold throughout the EU. An eco-friendly approach to packaging is increasingly important for brands. The client wanted to replace conventional plastic tapes with a more environmentally friendly alternative, while not compromising on the appearance or strength of the packaging. The use of conventional plastic tapes was contrary to the company’s values. In addition, the packaging was unaesthetically pleasing and did not exploit the potential of the brand.
We designed paper ties with a metal buckle and the possibility of custom logo printing. We added unwinders to simplify handling.
What did we realize for the customer?
- Delivery of samples for testing
- Tape design and custom production
- Staff training and commissioning
Results that say it all:
| Indicator | Before the change | After the introduction of | The Difference |
| Plastic waste per month | 120 kg | 24 kg | -80 % |
| Packing time of one box | 2 minutes | 1.3 minutes | -35 % |
| Packaging reviews from customers | 3,7/5 | 4,8/5 | +1.1 points |
